Welcome to Pro-Forte Web Solutions!

We offer the following services in the Pretoria area of South Africa:

• Website and graphic design

• Affordable hosting

Why must every business have a website?

It is because an increasing amount of people search for products and services over the internet. In today's cyberspace age EVERYBODY with access to the Internet uses it in search of what they need. Without a website you are totally invisible to those who prefer the Internet above, for instance, the Yellow Pages. It must be part of your advertising budget. The best thing about a website is that it can contain a lot of information about your company that cannot be published in other ways. It is the one space where you have the freedom to elaborate about your business without worrying about the cost implications. Other media come and go. Printed media (newspaper ads, flyers, etc.) are being thrown away and is rarely being kept by consumers. Although it is a very important part of any company's advertising budget, it is an axpensive recurring cost. For companiies that can afford it, there is the highly effective medium of radio and television. But you can only say this much about your company, as you pay per second for your add, not to mention the production costs involved. The only advertising medium where time and space is not limited is that of a website. Combine it with all the other advertising media and you have a complete circle.

A good website must be informative, must help to create trust in your company and must showcase who you are. Your website is often the first introduction into your company and first impressions last. An amateurish DIY job is often the first impression about your business that a visitor gets. It is recommended that you make use of professionals that has an eye for graphic design and who knows the protocols of a professional website. A DIY job may have saved you a few Rands in development costs, but it may, by the looks of it, drive possible clients away to your competition simply because of the impression it creates about your business. If you are cutting corners with your website the impression is unmistakeble that  you are not big on quality control.

A further problem with websites are often that it wants to say too much on one page. It must be user friendly and with a simple scan the visitor must be able to find what he or she is looking for.

But most important of it all, you must know what you are doing with search engine optimization. You must know your options and know the processes involved in SEO, in order to make your website visible to those who are seeking what you have to offer.

If you have a great website, and use it to compliment your other advertising media - business cards, advertising boards, flyers, newspaper and Yellow Pages ads, etc. it will help diverting business to you. If you are willing to go the distance with Search Engine Optimization, it will bring lots of business to you.

And Search Engine Optimization should be part of your annual budget. Making use of professional services that specialises in it can bring lots of traffic to your site, which in turn will bring in money.

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